In this Lynda tutorial, I was able to gain a lot of insight into the electronic universe behind web pages. I had never known how to access the html format view until now. Seeing how the encryption is so succinct and uniform was not surprising however the lacking amount of characters was. More specifically to what I wish to discuss, is the actual wireframe and layout of a website.

As the video progressed I became more clear in why web developers create websites to look the way that they do. At one point, the rhetor in the video made a very interesting statement: “we see, then we read.” This was interestingly put, and was something that clearly makes a lot of sense. When a website or other image is put in front of us, our eyes go through a series of passes over the image. As each subsequent pass is completed, the information that is noticed becomes less general and more specific. At first the reader will only see shapes and colors, until their eyes have focused.

Web developers are sure to utilize sound wireframing methods for other reasons as well. This assures that the page is aesthetically correct to illicit the appropriate perception from the reader. The way that each component of a page is structured will have a significant effect on how the page is read. A good web developer will organize their material such that the reader first sees the most important content. As in all marketing and public relations practices, it is imperative that you keep your target audience in mind when all of the wireframing decisions are made. If this is not executed properly, the designer’s effort will not achieve the desired outcome.